Within the first day of using Phocas business intelligence software, Ardex has uncovered more sales opportunities and identified a number of inefficies in the business through easy access to their existing data sitting in their SAP ERP system.
Combining sales performance with sales activities was always a challenge in the past and decisions were based on gut feel rather than empirical data. Now they can easily monitor and manage their ERP and CRM data using one easy-to-use interface.
See what Fabian Morgan, Sales and Marketing Director of Ardex Australia has to say about using Phocas business intelligence software for their data discovery platform.
