THE STARTING POINT
CHEP is a global provider of supply chain solutions serving the consumer goods, fresh food, beverage, manufacturing and retail
sectors in more than 60 countries. CHEP offers a wide range of logistics, operational platforms and support services that are
designed to increase performance and lower risk, while also improving environmental sustainability.
CHEP’s 12,500 employees and approximately 300 million reusable platforms (pallets and containers) deliver comprehensive coverage
and exceptional value, supporting more than 500,000 customer to such-points for global brands such as Procter & Gamble, Sysco,
Kellogg’s and Nestlé.
CHEP is part of the Brambles Group, the operator of a portfolio that includes IFCO, the leading provider of Reusable Plastic Containers (RPCs) to the fresh food supply chain globally, as well as specialist container logistics businesses serving the automotive sector.
OPTIMISING PROCESSES FOR THE RETAIL TRADE
More and more consumers prefer to shop in small convenience stores right where they live instead of going to superstores on the
outskirts of town. However, the sales and storage areas in these shops o?er little space and make it virtually impossible to use large
pallet trucks or Euro pallets. For this reason, CHEP has developed a mobile quarter-pallet that is perfectly adapted to the limited space
in convenience stores and optimises internal logistics processes: the so-called dolly.
Its intelligent design guarantees very easy movement of goods in narrow aisles and allows ?exible presentation and fast refilling at
the point of sale. For this replenishing and merchandising solution, CHEP was therefore seeking castors that are quiet, guarantee safe
and easy handling and lend themselves to fast, stable stacking of the platform once used. This was of central importance for the
global market leader. Storing, delivering and collecting millions of pallets worldwide is a huge logistical challenge which has to
function smoothly – and can now do so thanks to our support
OUR SMART MOBILITY SOLUTION
Our first thought was: The quarter-pallet requires a complete system of two swivel castors and two fixed castors. The second:
A conventional swivel castor will twist when lifted, making stacking the wheeled display platforms more difficult. Shop sta? would be
faced with the task of straightening the castors by hand every time. Added to that, there is a risk that wheeled display platforms could
be stacked at an angle, thereby increasing the risk of accidents. Our engineers therefore developed a special design. This incorporated
springs which allowed the castors to automatically return to a straight position after every movement
It was also important for us to look at other crucial questions:
How can we guarantee optimum user-friendliness? And how can we improve alignment to make the work easier? The answer lies
in the colour scheme. The fixed castors are fitted with grey wheels and the swivel castors with blue wheels – an easy-to-use system
that prevents mix-ups and ensures quick alignment.
However, in developing these castors, we not only looked at them in terms of their use inside the shop, but also outside of it. After all,
the platforms arrive by lorry and are wheeled to the shop premises from there – right along the pavement in the early hours of the
morning. Excellent sound insulation is therefore vital. As an experienced manufacturer of silent castors, we were able to master this
challenge with ease.
CONSIDERABLE TIME SAVINGS AND A HIGHLY EFFICIENT SUPPLY CHAIN
Thanks to the combination of fixed and lockable swivel castors with an automatic alignment function, the use of wheeled display
platforms at the point of sale is considerably simplified in every situation. The brake is a key element and improves safety during
transportation and delivery to final places. In small shops where staff are constantly moving pallets, this special design saves a
tremendous amount of time and thus defines a completely new level of efficiency – from precise handling, through reliable
presentation, to rapid refilling.
In addition to the immediate benefits in day-to-day sales, the solution also has a decisive effect for CHEP: the improvement of
worldwide logistical processes. Simply put, the small castors make for tremendous optimisation. Thanks to their self-alignment, the
wheeled display platforms can now be stacked faster, stored more securely and delivered more quickly.
While we’re at the global level, we were also able to convince CHEP of our ability to do so on an international level. With our staff on
the ground on five continents, we o?er worldwide service to allow us to react quickly and flexibly to every requirement.
